StickMan Kettering University Project Type: Web Animation Technologies Used: Flash View Online

We pitched long-time client Kettering University on the idea of an animated short that profiled the school's unique co-op program. Our plan was to create a character and narrative style that raised Kettering's credibility with young, net-centric audiences by making oblique (and obvious) web culture references throughout the piece. The result is a piece that has reliably produced new students who say, "Hey, I first heard about Kettering because somebody forwarded me this cartoon."

Using flash and simple drawing techniques along with home-grown voice over, we developed a short piece that was suitable for distributing anywhere on the web or on a CD-ROM format. The initial viewing audience was 300 prospects who, within one week, generated 3500 additional viewers with no other promotion. Now in his fifth year, Stick and his friends are now part of the over-all marketing mix at the University.