Kettering University asked us to completely overhaul their admissions web portal to reflect a new branding campaign. The new 'Perfect Fit' campaign aimed to help prospective students see if Kettering's unique mix of co-op education, state-of-the-art labs, and classroom sessions were right for them.
We took a multilevel approach: Create a clean design, develop web videos that feature Kettering students talking about the school, expand our existing Stickman web series, and develop an online community just for accepted students. In addition, some students on campus provided their own 'underground' videos that ultimately added to the authentic voice of the site.
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