At a conference presentation about viral marketing, the President and Chief Marketing Officer of William Woods University asked if we could do a groundbreaking project that would "put them on the map". The result for this 'best-kept-secret' in Missouri was GotDuck.com -- an immersive, multimedia web site that uses a stylized campus map to guide viewers through a variety of video and visual pieces that present the school in a different (and subversive) light.
The University generously allowed us to use their current marketing material as well as other video and still footage to create an underground web site that featured the ubiquitous campus ducks talking about the school. Integrating flash (heavy on actionscript), animation, video and a lot of graphics work, we developed a site that was extensible, but still fun to explore.
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