One of our best known and most effective projects was also the first animated web short developed for a college or university. Since deploying that project, we have created dozens of custom animated episodes that help colleges and universities connect with prospects. Animation is a powerful way to distill your school's message using a character-based narrative and quirky humor. These projects are the ones most likely to go 'viral' for a school and generate tremendous word of mouth.

Our animation projects start with a discussion about the scope of what our clients would like to achieve and a discussion of budget. From there, we brainstorm possible characters and situations that will help us tell the institution's story in a way that is humorous, but spot-on. With a concept in hand, we develop the storyline for the episode(s) and begin production work to select characters, background images, and voice over talent. Final editing and deployment often go hand in hand with a build-up campaign to create interest in launch.