If institutions retained 100% of the students they enrolled, recruitment and admissions work would apply to only 25% of an institution's undergraduate enrollment. What about the other 75%? In many cases, institutions apply considerably less sophisticated methods (and fewer resources) to secure the continued enrollment of a large majority of their students! Of course, students do not retain at 100%, but the logic remains sound that enrollment operations are often heavily weighted toward the enrollment of new students. Having worked in higher education for many years, we understand how and why this phenomenon evolves, but we also understand the simple business concept that,

"It is cheaper to retain a customer than to generate a new one."

This adage applies in higher education as well as in the "real world" and we are positioned to help you understand your retention patterns, strengths, and weaknesses through a sophisticated analysis of your own enrollment data. Depending on the scope of retention analysis desired, we have the capacity to dig deeply into your data to help you understand the various factors that affect (positively or negatively) student persistence, success, and degree completion.