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Enrollment Management (definition): Well-planned strategies and tactics that shape the enrollment of an institution and meet established goals. Enrollment management enables educational institutions to more precisely control the end-results of their enrollment.
Some of the typical aims of enrollment management include:
- Improve yields through the inquiry, application and enrollment stages of the recruitment cycle.
- Increase net revenue, usually by improving the proportion of entering students capable of paying most or all of unsubsidized tuition.
- Increase demographic diversity
- Improve retention rates
- Increase applicant pools
The process of creating an enrollment management philosophy will challenge your university to examine its current practices: how it recruits, enrolls, retains and educates a student body.
"In a millennium in which knowledge has become the new economic capital, universities--the traditional providers of knowledge--face both extraordinary challenges to which they must adapt, and extraordinary opportunities they must seize." (Frank Rhodes, 2001)
Our Enrollment Management services will help you and your institution to understand enrollment management and will help establish strategic marketing and recruiting efforts to help meet your specific institutional goals. An effective enrollment management system is an integrated system in which all departments, units, offices, services and individuals work cohesively and collaboratively to provide an environment that stimulates learning and encourages academic success.
The purpose of our Enrollment Management Assessment (EMA) is to help institutions create and/or strengthen the way they manage enrollment. Enrollment should be an institutional priority that can be influenced with very specific strategic objectives and tactical actions. From Student Search through strategic Financial Aid Modeling, we will help you formulate strategy and tactics, educate your institutional community on the nuances of enrollment management and put into practice specific initiatives to help you meet your institutional goals. We do not simply provide a "playbook" and walk away. We will help teach you, support you, and create or enhance your entire enrollment management operation.
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